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About us
About us
History
1978:Madal Bal opens the first shop – a health food store at the Kreuzplatz in Zurich.
1981:Our Company starts importing Canadian maple syrup and manages a successful wholesale business of health food products in Germany and Switzerland.
1985:Further health food stores are opened in Switzerland, Germany and the Netherlands; expansion of the wholesale of health food to Austria.
1987:Opening of the first SEWA trend shop in Graz and one year later in Vienna, where we offer a wide range of gifts and trendy decorative items, at competitive prices.
1990:The successful concept for trend shops is adopted in Switzerland under the name 'Preisparadies' and in Italy under the name 'Paradiso delle Sorprese'.
1993:Expansion of Madal Bal into the East and founding of subsidiary firms in Czech Republic, Slovakia and Hungary. In these countries Madal Bal is soon amongst the most important wholesale tool companies. Subsequently, further trend shops open in the Czech Republic and Slovakia.
2000:First SEWA trend shops opened in Germany.
2002:Further SEWA trend shops opened in Slovenia.
2006:Madal Bal starts a business in wholesale tools and the successful concept of the SEWA trend shops in Macedonia.
2010:In Prague, Madal Bal Studio offers services in graphics and design.
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International Locations
Madal Bal Holding AG | Chriesistraße 1 | 6353 Weggis | Switzerland